Privacy Policy
SMA BOOK (operated by ALFA TREND, a company registered in the Kingdom of Saudi Arabia) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, website, and services (collectively, the "Service").
Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by all terms of this Privacy Policy.
1. Who We Are
| Detail | Information |
|---|---|
| Service Name | SMA BOOK |
| Legal Entity | ALFA TREND |
| Jurisdiction | Kingdom of Saudi Arabia |
2. Important Distinction: Our Role
When using SMA BOOK, it is important to understand the distinction between:
| Role | Definition | Examples |
|---|---|---|
| The Organizer | The person or entity creating an event on SMA BOOK | Wedding hosts, conference organizers, companies, government entities |
| The Attendee | The person registering for or attending an event | Wedding guests, conference participants, training attendees |
| SMA BOOK (ALFA TREND) | The platform provider | We provide the technology and tools for Organizers to manage their events |
3. Information We Collect
We collect information in two ways: (1) information you voluntarily provide to us, and (2) information automatically collected when you use our Service.
3.1 Information You Voluntarily Provide
If You Are an Organizer (creating events):
| Information Type | Examples |
|---|---|
| Account Information | Full name, email address, phone number, password |
| Business Information | Company name, commercial registration number (if applicable), VAT number |
| Event Details | Event name, date, location, description, ticket types, pricing |
| Payment Information | Bank account details (for receiving payments from attendees). Note: All payment processing is handled directly between Organizers and Attendees. SMA BOOK does not process payments. |
| Attendee Data | Information about your attendees that you upload to our platform |
If You Are an Attendee (registering for events):
| Information Type | Examples |
|---|---|
| Registration Information | Full name, email address, phone number |
| Ticket Details | Ticket type, quantity, any answers to custom questions set by the Organizer |
| Payment Information | When you pay an Organizer directly, we do not collect your payment details — this is between you and the Organizer |
3.2 Information Automatically Collected
When you access our Service, we may automatically collect:
| Information Type | Examples |
|---|---|
| Device Information | IP address, browser type, operating system, device identifiers |
| Usage Data | Pages visited, time spent, links clicked, referring website |
| Log Data | Server logs, error reports, performance data |
4. How We Use Your Information
4.1 To Provide and Operate the Service
- Create and manage user accounts
- Enable Organizers to create and manage events
- Enable Attendees to register for events
- Generate QR codes for secure check-in
- Send confirmation emails and reminders
- Provide customer support
4.2 To Improve and Develop Our Service
- Analyze usage patterns to enhance user experience
- Fix technical issues and bugs
- Develop new features based on user needs
4.3 To Communicate With You
- Send service-related notifications (confirmations, reminders, updates)
- Respond to your inquiries and support requests
- Send marketing communications (only with your consent, which you can withdraw at any time)
4.4 For Security and Legal Compliance
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal obligations under Saudi law
- Protect the rights, property, and safety of SMA BOOK, our users, and others
5. Information Shared with Event Organizers
This section is very important for Attendees to understand.
When you register for an event on SMA BOOK, we share the following information with the Event Organizer:
- Your name
- Your email address
- Your phone number
- Your ticket type and quantity
- Any answers you provided to custom questions set by the Organizer
Why We Share This Information: The Organizer needs this information to:
- Know who is attending their event
- Check attendees in using QR codes
- Communicate important updates about the event
- Manage capacity and guest lists
6. Organizer Responsibility for Third-Party Tracking Tools
This section applies specifically to Organizers.
As an Organizer using SMA BOOK, you may choose to install tracking tools on your event page, including but not limited to:
- Facebook Pixel
- Google Analytics
- Other analytics, advertising, or tracking applications
Your Responsibilities as Organizer:
If you use any of these tools on your event page, you are:
- Solely responsible for informing your attendees about the collection of their data through these tools
- Solely responsible for obtaining any necessary consents under applicable privacy laws (including Saudi PDPL)
- Solely responsible for complying with the terms of service of these third-party tools
SMA BOOK's Position:
SMA BOOK (ALFA TREND) is not responsible for any data collected, processed, or shared through these third-party tools. We do not control, endorse, or monitor how these tools operate on your event page. Any issues arising from your use of Facebook Pixel, Google Analytics, or similar tools must be resolved directly between you (the Organizer) and the Attendee, or between you and the third-party provider.
Notice to Attendees:
When you register for an event, the Organizer may have installed tracking tools on their event page. SMA BOOK does not control these tools. If you have concerns about tracking, please contact the Organizer directly.
7. Information Shared with Third Parties
7.1 Service Providers
We engage trusted third-party companies to help us operate our Service. These providers are contractually obligated to protect your information and may only use it to perform services on our behalf:
| Provider Type | Purpose | Data Shared |
|---|---|---|
| Cloud Hosting Providers | To host our servers and data | All data necessary to operate the Service |
| Email Service Providers | To send confirmations and notifications | Email addresses, names |
| Analytics Providers | To understand how users interact with our Service | Anonymous usage data, device information |
7.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency in Saudi Arabia).
7.3 Business Transfers
If ALFA TREND is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your information.
7.4 With Your Consent
We may share your information for any other purpose disclosed to you and with your consent.
8. Data Security
8.1 Security Measures
We implement appropriate technical and organizational security measures to protect your information, including:
- Encryption of data in transit (SSL/TLS)
- Secure server infrastructure
- Access controls and authentication requirements
- Regular security assessments
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information using commercially acceptable means, we cannot guarantee its absolute security.
8.2 Your Responsibilities
- Maintaining the security of your account password
- Ensuring any information you provide is accurate and up-to-date
- Notifying us immediately of any unauthorized use of your account
9. Data Retention
We retain your information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
| User Type | Retention Period |
|---|---|
| Organizers | For as long as your account is active, plus a reasonable period afterward to comply with legal obligations |
| Attendees | For as long as necessary to fulfill the event purpose, plus a reasonable period afterward |
| Deleted Accounts | Within 30 days of deletion request, we will delete your information except where we must retain it for legal reasons |
After the retention period ends, your information will be deleted or anonymized so that it can no longer be associated with you.
10. Your Rights
10.1 Rights for All Users
| Right | Description |
|---|---|
| Access | You can request a copy of the personal information we hold about you |
| Correction | You can request that we correct inaccurate or incomplete information |
| Deletion | You can request that we delete your personal information (subject to legal exceptions) |
| Objection | You can object to our processing of your information for certain purposes |
| Export | You can request a copy of your information in a machine-readable format |
10.2 How to Exercise Your Rights
To exercise any of these rights, please contact us using the information in Section 15 below.
10.3 Rights for Saudi Residents
As a user in the Kingdom of Saudi Arabia, you are protected by Saudi laws and regulations regarding data protection. We are committed to complying with all applicable Saudi data protection requirements.
11. Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the information in Section 15 below.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make changes:
- We will update the "Last Updated" date at the top of this policy
- For significant changes, we will notify you by email (if you have an account) or through a prominent notice on our website
- We encourage you to review this Privacy Policy periodically
Your continued use of our Service after any changes indicates your acceptance of the updated Privacy Policy.
13. Third-Party Links
Our Service may contain links to third-party websites or services that are not owned or controlled by SMA BOOK or ALFA TREND. This includes links to:
- Event Organizer websites
- Social media platforms
- Payment processors used by Organizers (for direct payments)
We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We strongly advise you to review the privacy policy of every site you visit.
14. International Data Transfers
As SMA BOOK serves users in the Kingdom of Saudi Arabia and internationally, your information may be transferred to and processed in countries other than your own. These countries may have data protection laws different from those in your country of residence.
When we transfer your information internationally, we take appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy. By using our Service, you consent to the transfer of your information to countries where our servers and service providers are located.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
| Method | Details |
|---|---|
| support@smabook.com |
16. Governing Law
This Privacy Policy shall be governed by and construed in accordance with the laws of the Kingdom of Saudi Arabia. Any disputes arising under or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of the Kingdom of Saudi Arabia.
Thank you for trusting SMA BOOK with your events. We are committed to protecting your privacy and providing you with a professional, secure platform for all your event management needs.